About me

I’m Martin, a Senior User Experience (UX) Researcher at Bold Insight, where I lead and execute UX and human factors research projects. My work is often composed of national and international teams and spans from early discovery to iterative usability testing, with a strong focus on messaging, payments, interactive AIs, and medical devices.

I specialise in turning complex user behaviours into clear, actionable insights that guide product strategy, marketing, and design decisions. With a PhD in Human-Computer Interaction and over a decade of experience spanning industry and academia, I bring a blend of rigour and real-world impact to every project. This website documents some of my recent projects, as well my publication history and the talks, workshops and conferences that I have organised.

I remain committed to giving back to and helping define the communities from which I have learned so much. I co-founded ACM Conversational User Interfaces (CUI), an international conference series on the design and user experience of conversational technologies, and Halfway to the Future (HttF), a quinquennial symposium on the state of design and research in human-computer interaction. I was a General Chair for ACM CUI 2023 and HttF 2019, and have served as an Associate Chair for past ACM CSCW and ACM CHI conferences.